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The founder of JF Diamonds, John France is an English-born entrepreneur with a long held passion for Italian design and artisanship. Following an Oxford University degree in Italian literature, John departed his native England for Milan in 1999 to pursue his true calling. His work as a consultant and lawyer to well known Italian luxury brands led to a specialism and flair for fine diamonds, culminating in the creation of JF Diamonds, a truly unique and bespoke Italian fine diamond jeweler and loose diamond dealer.